Meet the woman influencing your food choices through your favorite TV show:
“If we normalize carrying your own water bottle, composting your food waste or having a plant-based product in your fridge, the more these products and behaviors will get integrated into societal norms. You make green normal by showing that being green should be normal,” says Beth Bell, founder of, which secures media product placement for green, local and social enterprise products on TV and film sets.
Think of Bell and her company as an agent for brands. They work with studios, production companies and production personnel, reviewing opportunities for placement in upcoming episodes and movies and then coordinating to make those placements happen.
Beth Bell, the founder of Green Product Placement, works to secure media product placement for green, local and social enterprise products on TV and film sets.Do you remember seeing Mamma Chia chia drinks and snacks and So Delicious coconut milk in
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