Meet the woman crafting the perfect dating profile for NYC's elite - Business Insider

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Meet the woman crafting the perfect dating profile for NYC's elite - Business Insider
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Meet the NYC woman getting paid $5,000 to fix clients' dating apps and 'ghost banter' with their matches

post-divorce. Based in New York City, her clients range in age from 25 to 75, and are of various genders and sexual orientations across the country.

"When you look back, you can connect the dots," she recalled. "During childhood, I loved to imitate people, I was the friend girlfriends would turn to for advice." Nobile, by this point back in NYC, said she couldn't write the final tome without taking a look at her own 20-year marriage. After realizing she and her husband had grown apart, they decided to amicably separate. She then took on what she called a social experiment: making dating her job. Re-entering the dating world post-divorce, she said, "was like landing on Mars or learning Mandarin.

"It's frustrating, time-consuming, and exhausting," Sally, 52, said of trying dating apps after her marriage dissolved. When she first started working with Nobile, the dating expert took one look at Sally's profile and told her, "You need better pictures." And so Nobile marched over to Sally's apartment with a stylist friend in tow.

"It's human nature to have a type," Nobile responded. "I needed to nudge you ... The turning point was when you became vulnerable." "I'm such an introvert," said Sally, a writer. "Amy turned that around and made it an advantage. I don't think of it as deception, because Amy helps you be true to yourself."

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