In 2018, Bahja co-founded The Color Proud Council, Gap Inc.’s first product inclusion initiative, with the mission of bringing diversity to the bottom line of the business by improving product education and pipeline, as well as talent acquisition and retention.
Color Proud works hand in hand with brand and Gap Inc. leadership and key employees to address inclusivity on all fronts — through tackling bias in the way designs are sketched to the creation of actual products in stores. Separate from the company-sponsored employee resource groups or the D&I team, the council’s first order of business came to life in
The summer before my senior year at college, I landed a marketing internship at a retail company in my hometown of St. Louis, Missouri. Although my role was focused on marketing, I kept spending time with the merchants, buyers, and designers to learn more about how and why their products were made. Through this, I realized that at the heart of my career aspirations was a natural inquisitiveness, a tenacity for problem-solving, and a passion for people.
After graduating, my first role was on the Gap North America Merchandising Team as the Assistant Merchant of Women’s Knits. I was part of the team for about 9 months before making a lateral move to Banana Republic, where I joined the Men’s Merchandising organization in Men’s Woven Shirts. Over five and a half years later, I have now managed every apparel category in the Men’s division.
A shining example of a company that’s nailed this is Rihanna’s SAVAGE x FENTY line. Rihanna has committed herself and her team to celebrating underrepresentation in every aspect. She unapologetically celebrates various shapes, sizes, and colors – and magnifies the beauty of real women on a global scale. She sparked a dialogue within the industry that can’t be ignored and is forcing previously dominant players in the space to reassess what they stand for.
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