One woman’s influencer is another woman’s unfluencer, the person who makes you want to do the opposite of whatever they’re doing and throw out whatever you already own that they have posted about, MarisaMeltzer writes
The agony of overexposure to the things we love. Photo: Unsplash Here is an hour of my life I lose every day to Instagram. It’s always alone, usually after dinner or sometimes during middle-of-the-night bouts of insomnia, and reaches some kind of crescendo, like ordering $30 shoe inserts that promise to make high heels less painful or doing a deep dive into this woman who is an ex of a friend of someone I grew up with. She posts stills of outfits from The Talented Mr.
Meet the unfluencer, the person who makes me want to do the opposite of whatever she’s doing and throw out whatever I already own that she has posted about. Weddings and vacations are prone to unfluence because people have spent a lot of time planning them and putting money into making them look a certain way; children and pets because they’re generally regarded as cute; activism and exercise because people like to show off about doing good for themselves and the planet .
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