A community of fashion fans is bucking the brand’s current minimalist designs in favor of its flashy aughts styles.
When Miu Miu’s fall 2024 collection hit the runway in Paris on March 5, 2024 it was like peeking into the label’s whimsical, over-the-top past. There were knee-length skirts in neon green or purple floral prints; mandarin and mustard-yellow chunky, oversize gloves; and shift dresses accessorized with metal flowers—all of which felt more like the maximalist Miu Miu styles of the mid 2010s.
Over the past few years, Miuccia Prada has traded that colorful, super-layered look for a stark approach to minimalism. But on the final day of fashion month for the fall 2024 season, everywhere you looked, there were hints of Mrs. Prada’s deep-seated quirkiness at Miu Miu—little strands of pearls and cool-girl sunglasses recalled that bygone brand aesthetic, which was defined by mixed prints, endless embellishment, and girlish details with a strikingly weird undercurrent.
That feeling of nostalgia is a potent draw to a brand like Miu Miu—whose fan base could be described as cult-like. So many have been lifelong followers of the label, and recall that maximalist era between 2000 and 2018 as being Miu Miu’s very best. As a result, in recent years, a community of Miu Miu lovers who follow—and shop from—this period in particular has emerged.
For me, the appeal of vintage Miu Miu lies in its indelible charm, which is filtered through a woman’s point of viewwomen. The dreamy prints, the delicious cuts, the otherworldly textures and colors—Miu Miu in the mid 2000s was the original girl’s-girl brand, tied to a rare kind of expressive femininity that's also slightly dark and cerebral.
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