Meet the millennial founders of Blacktag, a hub that economically empowers Black creators and got Facebook's attention
leaked in October. While Sow and Adebowale launched Blacktag globally in October, they raised a multimillion-dollar seed round in November 2020, which was covered in outlets such as Vogue, The Hollywood Reporter, and The Root. "What we focus on is specifically alternative creators and niche Black audiences that we think are currently massively underserved," Sow told Insider.
Blacktag offers feature films, short videos on topics from astrology to video games, and profiles of the latest musicians, painters, and filmmakers. It has live entertainment, on-demand content, original offerings, and licensed products. It even has its own message app, a share button linked to other, and an integrated e-commerce platform.
"Blacktag is here to connect the world and elevate Black voices within our community and invest in innovation to build something for future generations," Adebowale said."This team and I aren't building Blacktag as a temporary solution. We're here for the long run." In November 2020, Blacktag closed a $3.75 million seed round backed by Connect, a joint endeavor by the venture-capital firm New Enterprise Associates and the entertainment talent agency CAA.
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