Roughly one-third of food produced in the world is wasted every year but an edible fruit coating could lead to better quality food and less food waste.
When we started this business, it was just an idea on a napkin. I called my mom to tell her I had this idea for a company and she said,"Sweetie, that sounds really nice, but you don't know anything about fruits and vegetables." And that's true, but I knew that people were going hungry and not because we couldn't grow enough food, but because we couldn't get it to them.Monks discovered this idea back in the Middle Ages and began dipping apples in beeswax.
Anything that's lost or goes bad doesn't matter to them because they already sold it. The principle of our product is that we don't make the fruit any better than it starts out, we just slow it down from getting worse. That means we need to apply the product as soon as possible in the supply chain. Figuring out the business model of working with the supplier to apply the product was really challenging.My Ph.D. advisor in graduate school.
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