.cheekbonebeauty donates 10 percent of all profits to an awesome cause
Three years ago, Jennifer Harper had a dream. “There were all of these little Aboriginal girls, and they were playing with lip gloss. It was all over everything, and I woke up and I was like, ‘That’s it, that’s what I’m going to do.'” The Anishinaabe marketing and sales professional, who grew up in St. Catharines, wanted to give back to her community, and that night, she decided she’d do it with makeup—an industry she had never worked in.
Aside from a celeb following, Cheekbone Beauty is getting noticed on Bunz Makeup Zone, too—one of FLARE’s favourite sites for breaking beauty product buzz—with comments from people excited to try out the products and support an Indigenous company. “People are buying [the products] because they like what we’re doing,” says Harper.
“Education is an answer for so many impoverished and marginalized communities. Once they get educated, anything is possible,” Harper says about supporting the Society and its sub-foundation, Shannen’s Dream, which focuses on equitable funding for First Nations schools. Harper herself has battled alcoholism, and her family has experienced intergenerational trauma: her grandmother was a residential school survivor, and her brother died by suicide in September of last year. She realized there was a reason her family was suffering, and she found a way to reconnect with her culture in Cheekbone Beauty.
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