From the mind of Kardashian Kolloquium's kardash_kolloq comes the karjennerdata, a new way of tracking the internet's most powerful family.
, Corey has had more than a few doors shut in her face, and more than a few emails and DMs left on read; a lot of people, still, are resistant to take subject matter like the Kardashians seriously.
She became obsessed with tracking the Kardashians through data, but didn’t have the resources. A therapist by trade, Corey admits she doesn’t have a “math brain.” So she hired a data analyst to help her cull some information, like looking at Google Trends to see where the Kardashians were most popular, or comparing Kim and Paris Hilton's relevance over periods of time.
So far, they’ve uncovered revelations about Kim’s most popular posts and her most-used emojis, along with the effectiveness of SKIMS marketing, and they’re planning to look at things like the family’s influence on trends, as well as scandals, perhaps making a taxonomy of the themes of their scandals, whether it's labor exploitation or cultural appropriation.
Corey said things have changed since she started Kardashian Kolloqium; she’s now been profiled in places like; she feels like the media gets what she’s doing, but she still comes up against people not taking her work seriously. But the coalition shows that she’s creating a landscape where people are taking the work more seriously. It’s a lot harder for critics to dismiss numbers that speak for themselves.
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