Meet the art insider turned blogger changing the fashion conversation in the Middle East. VogueWorld
“There’s something really interesting about engaging in fashion in a way that isn’t defined by price tag,” says Anum Bashir on the phone from Dubai. “It’s fine to love Prada or Chanel and Kenzo, but I’m about mixing the high and low—making an active, conscious decision to go out and try to support new brands.
After studying journalism at Carnegie Mellon and embarking on a successful career in the art world at Qatar Museums, Bashir felt ready to explore fashion as more than a hobby. Her tenure at the Museums, which involved coming face to face with luminaries like Marina Abramovic, Miuccia Prada, and Riccardo Tisci, opened her eyes to the potential of an online platform where her knowledge of both fields could be utilized.
Going against the grain hasn’t always been easy. In a market where the look leans towards bold-faced glamour or slinky Kardashian-esque ensembles, under-the-radar labels can be a hard sell. “You still see every second or third person in a mall walking around with a Birkin or wearing an exorbitantly expensive watch,” says Bashir, explaining that she experienced reverse culture shock coming back to the Middle East after living in the United States.
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