There is a growing cadre of entrepreneurs who are building businesses with multimillion-dollar revenue through Instagram marketing.
The size of the Instagram influencer market is expected to grow from $1.3 billion in 2018 to nearly twice that number by 2020, according to Statista.As he prepared for jaw surgery a few years back, Josh Elizetxe, 26, got to be friends with his oral surgeon and orthodontist. When they told him how big the tooth-whitening space had become, the Arizona State University graduate, who'd been starting businesses since age 13, got excited.
Josh Elizetxe, launched a teeth whitening business called Snow on Instagram in 2016 that now has $30 million in sales. "Influencers are partnering up with a clothing brand, a supplement or a retail brand or creating their own products," says Zach Benson, founder of the agency Assistagram, in Des Moines, Iowa, which helps clients manage their Instagram presence. "When you have that much influence and power, you can pretty much sell anything."
Just ask Jenna Kutcher. Working as an executive district health-and-wellness leader at Target, the Minnesota resident was offered a promotion in her early 20s. It was a pivotal moment that made her realize she didn't want to spend her future in corporate America. "I didn't want a promotion," she says. "I'd be working more hours. I'd be trading my life away for this job.
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