As big companies and brands such as Target, North Face and Bud Light have drawn fire from some consumers for celebrating the LGBTQ community, PublicSq. is building a customer base on the other side of the ideological spectrum.
Some vendors on PublicSq. lean into their political views: Patriot Mobile bills itself as “America’s only Christian, conservative wireless provider” and BRAVE Books casts itself as “the antidote to woke culture’s attack on our children.” But others appear to be apolitical, like family-owned chocolatier Fortunato and Carnivore SNAX
Wischnia sees her audience as primarily mothers and grandmothers with money to spend on a high-end product, but in the past she’s struggled to reach them. When she learned about PublicSq., she sensed it would be a good fit. Many of the brands on PublicSq. describe themselves as “purpose-driven.” Coffee brand Promised Grounds bills itself as “the only coffee made to serve.” The company built its business by providing high-quality coffee beans for churches and faith-based organizations. Now it’s also selling directly to consumers through PublicSq.
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