'[I want to] show customers that they can shop luxury and sustainable apparel at an accessible price point,' says designer Lyndie Benson.
This week, Californian designer Lyndie Benson breezed into town to meet customers at Toronto’s Cabine and introduce her sustainable basics line, Bleusalt. The brand, Benson tells us, is a “beautiful and curated line of sustainable and seasonless basics made from the softest fibres on earth.” The fibre she’s referring to is a modal made from Beechwood, which is just as soft as cashmere but better for the environment and – major bonus – is washable.
Loved by celebrities including Cindy Crawford and Patrick Dempsey , the brand also offers free shipping and no duties to Canadian customers. Here, read what Benson had to say about how the line was inspired by summers spent in Muskoka and how sustainability is at the heart of the brand. The display at Cabine is the first time Bleusalt has been available on the ground in Canada – why was it important for you to bring the collection here?
Spending most of my summers in Muskoka, I have a deep connection to Canada and thought Toronto was the perfect city for me to introduce Bleusalt to Canada. You have the opportunity to talk to the customers and swap stories about their experiences with the pieces. It’s also an exciting way for me to share what’s coming down the pipeline and gauge interest .
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