Many assume that the McDonald’s logo is simply a massive “M” to represent the name of the fast-food chain. But the famed Golden Arches apparently serve another purpose.
The theory was first presented by author Eric Schlosser in “Fast Food Nation: The Dark Side of the All-American Meal”.Cheskin explained that when flipped, the loopy McDonald’s “M” looked like a pair of breasts that subliminally attracted customers to the burger joint.The designer convinced McDonald’s bosses not to change their logo, claiming that “sex sells”
He insisted that the logo represented “mother McDonald’s breasts” and that the “maternal” element of the branding subliminally comforted potential customers and pushed them toward the drive-thru.TikTok/Leah Goulis While the popular fast-food chain decided not to rebrand in the ’60s, it recently announced some new changes toMcDonald’s is looking to boost sales by improving classic menu items including the Big Mac and double cheeseburger.
The Chicago-based fast-food giant plans to roll out “softer, pillowy” golden-brown buns, gooier cheese and a “juicier, caramelized” taste as onions will be placed on patties while they’re still on the grill. The Big Mac is also getting, well, saucier as the item will come smothered in more of its fan-favorite topping.
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