Sure, you’ve seen billboards. But have you ever had the chance to smell one?
According to a press release, the Chicago-based burger chain debuted a series of seemingly-plain yellow and red billboards in the Netherlands that contain"the distinct aroma of McDonald's French Fries."
"In everyday settings like elevators, subways, or conference rooms, one often encounters a familiar scent: McDonald's," the press release said."Though unseen, its presence is unmistakable, akin to the brand's iconic logo or jingle. That is why McDonald's Netherlands leveraged their iconic smell in their latest campaign."
Feeling out of the loop? We'll catch you up on the Chicago news you need to know. Sign up for the weeklyAccording to the release, the billboards appear empty at first glance. However, passengers approaching within five meters of the signs will begin to smell the chain's iconic fries.A promotional video for the campaign described it as"the world's first billboard that smells like McDonald's.
The billboards were then"strategically" placed within 200 meters of McDonald's restaurants, the release said.
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