McDonald's recently announced an acquisition of a tech start-up and a minority stake in a mobile app vendor as part of the company's tech-focused strategy to win back customers.
McDonald's took nearly 20 years to step back into mergers and acquisitions. But now it has returned to dealmaking, as it looks to build on its tech-heavy strategy with calculated digital investments.
McDonald's dealmaking strategy follows a general trend across the broader retail and consumer industries. A recent report from A.T. Kearney predicts that smaller scale, strategic deals will characterize most of the M&A activity across those industries this year. The company has also partnered with UberEats to deliver its food, but for now the bulk of the customer data only belongs to the third-party delivery service, not McDonald's.
In addition to suggesting menu items that cost more, the drive-thru menus could also suggest food that does not take as long to make, speeding up drive-thru lines.
Indonesia Berita Terbaru, Indonesia Berita utama
Similar News:Anda juga dapat membaca berita serupa dengan ini yang kami kumpulkan dari sumber berita lain.
McDonald's signs its largest deal in 20 years, acquiring tech to personalize the drive-thru menusMcDonald's announced plans Monday to acquire a tech company — its largest deal in 20 years — as it continues to push its U.S. locations into the digital age.
Baca lebih lajut »
Here's How A Busy Beauty Boss Takes Care Of Her SkinRising beauty entrepreneur Elsa Arauz is building an online beauty store and putting on for Afro-Latinas worldwide, all while keeping her skin in tip-top shape. Tell us your ways, sis!
Baca lebih lajut »
Here's what the GOP plans for health care look likeHere we go again.
Baca lebih lajut »
Why some green investors are passing on Uber and LyftSome environmentally focused investors are not ready to buy into Lyft Inc or Ube...
Baca lebih lajut »
Why the world’s biggest bond investor is dismissing the recession warning of the yield curvePimco’s chief investment officer says the U.S. is unlikely to head for a recession this year
Baca lebih lajut »
Why the world’s biggest bond investor is dismissing the yield curve’s recession warningThe head of the world’s largest bond fund says investors shouldn’t read too much into the recessionary signal coming from the U.S. Treasury market
Baca lebih lajut »
Why robotic pets may be the next big thing in dementia careLifelike bots offer a soothing presence without needing to be fed or taken for a walk.
Baca lebih lajut »
12 Leading Investors Explain Why They're Funding SextechFor some, it’s personal. For others, it’s political. But the one motivation that drives nearly every sextech VC is the exploding market in sexual wellness.
Baca lebih lajut »