'I think there's a great company there, but it's sure not coming out,' CNBC's Jim Cramer said. 'I really don't know what the solution is.'
." "This is one of the rare times where I've seen, [Under Armour] may have the better product but it doesn't matter."lose roughly $50 million to $60 millionUnder Armour's fourth-quarter sales came in below estimates, and CEO Patrik Frisk told analysts that company sales could fall by a low-single digit percent for the fiscal year.
Shares of Under Armour fell hard Tuesday, sinking 17% as trading began to a new 52-week low of $16.66." host said. "It's very rare that you have that." Cramer said Under Armour's recent difficulties are "stunning," given the quality of the company's leadership. Frisk became CEO on Jan. 1, taking the reigns from founder Kevin Plank, who"I've never met a single person who has a bad word about Kevin Plank and this Patrik Frisk," Cramer said. "They're going to have to bring someone in completely from outside. They have to seal someone from Nike.
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