In an interview with CNBC's Jim Cramer, Mattel CEO Ynon Kreiz said his company has big plans to capitalize on its brands and intellectual property.
In an interview with CNBC's Jim Cramer, Mattel CEO Ynon Kreiz said his company aims to capitalize on its brands and intellectual property.
"We are here to build film franchises," Kreiz said. "We don't say that every movie will be as successful as Barbie, but we intend to apply the same methodology, the same approach, the same capabilities."
Indonesia Berita Terbaru, Indonesia Berita utama
Similar News:Anda juga dapat membaca berita serupa dengan ini yang kami kumpulkan dari sumber berita lain.
'Ted Lasso' Gets Epic Barbie Collection From MattelMattel has unveiled Ted Lasso Barbie dolls featuring Ted Lasso, Rebecca Walton, and Keeley Jones.
Baca lebih lajut »
Mattel’s ‘Barbie’ Movie Boosts Toy SalesGreta Gerwig's “Barbie” topped more than $1 billion in global ticket sales, according to research firm Comscore. It is now the first U.S. film by a solo female director to cross the billion-dollar mark. Photo: Warner Bros. Pictures/Associated Press
Baca lebih lajut »
'Barbie' boom helps Mattel lift annual profit target after bumper salesMattel (MAT.O) smashed third-quarter results estimates on Wednesday and lifted its annual earnings forecast ahead of the key holiday season, as the toymaker benefited from the box-office success of the 'Barbie' movie.
Baca lebih lajut »
'Barbie' boom helps Mattel lift annual profit target after bumper sales'Barbie' boom helps Mattel lift annual profit target after bumper sales
Baca lebih lajut »