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Corporate groups, city officials, their private public relations and marketing partners, and other enterprising circles have forged the biggest unity ever to scale up the commercialization of the MassKara Festival. Profit for major stakeholders of Masskara seems to be what matters most now, so declared by Mayor Albee Benitez, saying the revenues of the MassKara this year may have surpassed that of the past year or more.
First, the sugar industry crisis was caused by the world sugar glut and mismanaged by the big traders-millers and the cronies of the Marcos regime, which devasted Negros economy and displaced more than a million sugar workers and their dependents. Second, the sinking of the Negros Navigation commercial ship Don Juan that drowned hundreds, mostly from the province, and a number of whom belong to the known big families.
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