Hologic has been around for 36 years, but it’s only just getting around to using TV commercials. And its first TV ad will debut on the media’s biggest stage. “Go big or go home,” says Jane Mazur, t…
has been around for 36 years, but it’s only just getting around to using TV commercials. And its first TV ad will debut on the media’s biggest stage.The medical-technology company will take to Super Bowl LVI on NBC with a 30-second ad slated to appear in the first half of that game that features, the artist who also figures prominently in Pepsi’s halftime show in the same event. The company’s goal is to get women to think about keeping current on wellness and medical screenings.
Hologic has lined up some powerful marketing firepower. Blige is instantly recognizable and eager to help boost the company’s health message for women. “The Super Bowl attracts one of the largest television audiences anywhere – the opportunity to reach women on such a stage appealed to me. I truly believe our health is our wealth,” Blige said in responses to questions that were sent via email. “I choose projects with an important message and a purpose.
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