The MCU owes some of its success to a noteworthy scheduling requirement put in place before Disney obtained the distributing rights to the franchise.
The Marvel Cinematic Universe followed a very specific rule before it was obtained by Disney, that may have well played a key role in the success of the superhero franchise. Before Marvel Entertainment was acquired by Disney in 2009, the MCU was distributed by Paramount Pictures, which led to Disney buying Paramount out of its various distribution rights over the years.
Marvel Could Only Release MCU Movies At Certain Times Of The Year The 2006 Marvel Entertainment annual report sheds light on some of the specific requirements Paramount Pictures' movies were under. The report is intended to explain the previous financial year for stockholders, and to illustrate the company's intentions going forward, to keep any investors in the loop regarding what the future of the business was to look like.
How Marvel's Release Mandate Helped Launch The MCU This preset release plan for the MCU ensured the movies were consistently released in big blockbuster periods of time that would best benefit them, avoiding the chances of installments being released during movie dump months. This in turn set up MCU installments as event movies before the franchise had even fully established itself, helping the early Marvel Cinematic Universe to do as well as it did with audiences and in box offices.
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