Just in: Marni’s Francesco Risso is taking the brand 'on tour' starting with NewYorkFashionWeek
This article is part of our Vogue Business Membership package. To enjoy unlimited access to Member-only reporting and insights, our NFT Tracker and TikTok Trend Tracker, weekly Technology and Sustainability Edits and exclusive event invitations, sign up for MembershipMarni will show at New York Fashion Week this September, as part of a multi-season odyssey that will see the Milan house at different fashion weeks across the world.
Creative director Francesco Risso today revealed the surprise move is “about getting closer to our audience” in an exclusive interview with“We have a very international crowd who come to us in Milan, and we can’t complain about that at all. But still there are a lot of people — people I am very focused on, Marni lovers who are deeply engaged with what we do — who miss out. So, we are going on tour.
Its first stop will see Risso’s Spring Summer 2023 collection revealed at 9pm on 10 September, at a New York location — the designer declined to divulge the exact whereabouts for now: “We want to keep the surprise for a while longer.” Risso added that the show would be accompanied by a series of events and amplifications held in Marni’s three boutiques across the city.
Following news of Fendi’s one-off show to take place the previous day, Marni’s announcement strengthens what will be a refreshingly Italian-accented edition of the US’s leading fashion showcase. In an emailed comment, the Council of Fashion Designers of America’s CEO Steven Kolb said the organisation “is delighted to welcome Marni to New York Fashion Week.
Marni’s show will see Risso work once again New York-based Babak Radboy on the show’s creative direction and Londoner Dev Hynes on musical direction. And, while a strong US dollar allied with booming consumer spending across the luxury market in that territory makes their hometown a compelling venue for brand activations right now, Risso said his prime reason for taking Marni stateside is, “because so many people in our family are there already”.
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