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A significant number of the world’s leading advertisers have withdrawn their ads from X, formerly known as Twitter, following its acquisition by Elon Musk. According to new market data from consulting firm Ebiquity, big brands have not returned to X/Twitter.that marketing data exclusively provided to the outlet reveals a drastic reduction in the number of major advertisers on X/Twitter following its takeover by Elon Musk.
Ebiquity, which collaborates with 70 of the top 100 global advertisers, disclosed that a mere two of its clients purchased ads on X/Twitter last month. This is a stark contrast to the 31 brands that advertised on the platform before Musk’s involvement. “This is a drop we have not seen before for any major advertising platform,” explained Ruben Schreurs, Ebiquity’s chief strategy officer.
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