The teaser is set in the plastic-made, heart-shaped Barbie Land — the imaginary world is Barbie Land not Barbie World, where Aqua sings in “Barbie Girl” — as Robbie’s Barbie arrives at the beach and is greeted by Gosling’s Ken.
Viewers are then introduced to the Barbie multiverse if you will, as several other Barbie versions exist: there’s president Barbie , journalist Barbie , physicist Barbie , and gymnast Barbie ,There are also multiple Ken dolls, played by the likes of Simu Liu , Scott Evans, Ncuti Gatwa, and Kingsley Ben-Adir. Among the visuals teased in the clip are a beach fight, a dance sequence, Barbie driving her car through Barbie Land’s downtown, and a look at Rae’s tenure as president of the doll land.
“To live in Barbie Land is to be a perfect being in a perfect place. Unless you have a full-on existential crisis,” reads the film’s logline. “Or you’re a Ken.” The trailer captures Barbie and Ken as they realize they’re not real or perhaps they’re living in some sort of idyllic fantasy world where things might not be as good as they seem. They’re supposed to follow the Barbie Land rules but there are just some things about life they don’t understand. “I thought I’d stay over tonight… ‘Cause we’re girlfriend and boyfriend,” says Ken. “To do what?” asks Barbie as some crickets chirp and Barbie stares with a confused smile.
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