Ma. Stella F. Arnaldo / Special to the BusinessMirror PRESIDENT Marcos Jr. assured the tourism industry of his administration’s continued commitment, as he acknowledged it as a “strong pillar of our economic growth.” In a speech at the opening of the 3-day 34th Philippine Travel Mart (PTM) on September 1,…
Tourism Secretary Christina Frasco with Philippine Tour Operators Association President Fe Abling Yu and Tourism Promotions Board COO Marga Nograles, is seen with Aliw Broadcasting Corporation executives led by EVP and General Manager Atty. McNeil Rante, DOT regional heads and members of the diplomatic corps during the launch of the 34th Philippine Travel Mart at the SMX in Pasay City on September 1, 2023.
He also recognized the tourism industry’s contribution to the economy, “providing livelihood opportunities to more than five million of our kababayan [compatriot]. With the innate beauty of our 7,641 islands and our people, our tourism will remain to be a vital economic sector for our country in the decades to come.”
Fe Abling-Yu, president of the Philippine Tour Operators Association , told the BusinessMirror there was an estimated “30-40 percent increase in foot traffic” at the travel fair this year, from last year’s 48,738 attendees. But there were still no initial sales figures for the entire event, although she expressed optimism it would exceed last year’s P16 million.
The travel fair, organized by Philtoa, brought together nearly 200 exhibitors from all 17 regions of the Philippines, from hotels to resorts, travel agencies, tour operators, and tourism offices under one roof. The one-stop shop made it easy for patrons to check out vacation packages from Luzon, Visayas, and Mindanao and avail themselves of discounted rates from sellers.
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