Manchester United is the latest soccer team to jump on the cryptocurrency bandwagon by teaming up with Tezos.
The professional British soccer team – Manchester United – inked a $27 million deal with the blockchain platform Tezos. As a result, the club will put the latter’s logo on its training apparel.The most successful English soccer club ended its previous $163 million collaboration with the American insurance company Aon at the end of last season. Since then, the team has been seeking another training kit sponsor.
The soccer giant, known among fans as “The Red Devils,” has already started promoting the sponsorship on its club’s center. However, the Carrington ground, home to the team’s youth academy, will not embody Tezos’s initials. Last summer, the club’s legend Cristiano Ronaldo re-signed with “The Red Devils” after spending many years of his career at Juventus and Real Madrid. According to many, the Portuguese superstar is a driving factor in striking commercial deals like the one with Tezos.
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