\u0027You are living Jimmy’s lifestyle,\u0027 says billionaire executive behind Margaritaville
But did the couple really want to buy a home in Latitude Margaritaville Daytona, a Buffett-branded, 55-and-over, active-lifestyle community, a place where, according to the promotional materials, “life rolls easy, neighbours are friends, and the party never ends?”For non-Parrot Heads, Margaritaville is the name of Buffett’s signature ’70s hit. It is a ballad of booze and sunshine served with singalong lyrics such as, “I blew out my flip-flop, stepped on a pop top.
Two years before we did Margaritaville, if somebody had asked, ‘What about this concept?’ I would have laughed at you“Two years before we did Margaritaville, if somebody had asked, ‘What about this concept?’ I would have laughed at you,” Roger Greenberg said. Plans are now afoot at Minto to expand into Texas on the strength of the developer having received 600,000 inquiries from across the U.S. Americans are clearly itching to buy into the Buffett-branded dream and its promise of pickleball tournaments, afternoon beers and potluck dinners.
Greenberg today is 66. A few years back, he was walking on the beach near his vacation home in Naples, Fla., when he noticed two guys wearing “Margaritaville” t-shirts walking towards him. Surely it was a sign, since he had just finished reading an internal Minto report outlining the Latitude Margaritaville proposal.
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