Mahindra received more than 100,000 orders for their new SUV in 30 minutes, gathering $22.7 million worth of deposits
proved to be quite a hit in its home market in India, as the first 25,000 units were sold out in less than a minute, causing the website to crash and leaving many prospective buyers out of the initial batch.“, is a body-on-frame SUV set to replace the aging Scorpio with modern styling and tech. The model which is available in petrol and diesel guises with optional 4WD was announced last May, with the official debut following in June.
Mahindra said that the initial 25,000 units of the Scorpio-N would be priced between ₹11.99 lakh and ₹19.49 lakh depending on the variant, but prices are set to rise for subsequent orders. This created a rush among prospective buyers who watched the countdown on the official website hoping to book an early slot.When the system started accepting orders on July 30, the traffic was so high that in 55 seconds, the initial batch of 25,000 units was gone.
Mahindra has publicly acknowledged the technical glitch and assured everyone that the online system has recorded time stamps of when each user pressed the payment button. Thus, it is easy to identify the first 25,000 customers who will get access to the promotional pricing for their Scorpio-N., Mahindra will contact each buyer in order to confirm their order.
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