Magnum ice cream ad suggests being gay is a 'guilty pleasure,' which, no
Calling something a “guilty pleasure” typically suggests there are some things we should feel bad about enjoying. Most of us can probably agree that guilty pleasures generally apply to simple harmless things like ranch dip or bad TV. What’s unequivocally not a guilty pleasure is being gay in a place where homosexuality is criminalizedis already based on the suggestion that you might want to fuck their product, is being accused of homophobia and racism for a Spotify ad campaign in the U.K.
The ad features a man speaking of discrimination in his home country , saying “A hug for my boyfriend—that’s my guilty pleasure, because in my country, just a simple hug with the man I love could send me to prison for more than 10 years.” A spokesperson from Magnum said the company wanted “to remind people that what is considered a guilty pleasure isn’t always what you would expect.
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