The Los Angeles-based brand that celebrated it’s fifth anniversary in April is rolling out a number of initiatives for Mental Health Awareness Month in May.
“I think Madhappy has become so successful tapping into Gen Z and meeting cultural relevance with something mission-driven. Mental Health Daily was a combo of two,” said Shah.
“This is very personal to him,” Shah said. “As this became something we said let’s make the brand more impactful than just apparel. Mental health has been important for the founding team. It’s hard for people to place us in a competitor space, because we operate in streetwear but a pseudo mental health space. I think that’s what’s exciting about the future of the brand for sure.”
Spector, Raf, his brother and celebrity stylist Noah Raf, and Joshua Sitt cofounded Madhappy after seeing a lack of inclusivity in fashion. “As they grew up around West Hollywood and Beverly Hills, they were around brands that had an air of exclusivity,” Shah explained. “There wasn’t a sense of warmth or welcoming or positivity. This ‘too cool for school’ vibe and wanting to be something you’re not. Welcoming everybody was always top of mind.
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