James Wan and Akela Cooper's M3GAN scares up $15 million at the global box office.
Weaponizing meme culture and TikTok, Universal appears to have delivered another horror hit with M3GAN — the buzzy new movie that is making audiences perform jigs and experience the jitters with equal intensity. The film debuted domestically after weeks of buildup with $11.7 million on its first Friday, including $2.7 million from Thursday previews.
COLLIDER VIDEO OF THE DAY All in all, the inventive marketing strategies that Universal utilized to promote the movie seem to be paying off. Directed by Gerard Johnstone, M3GAN puts a fun spin on the creepy doll subgenre of horror. It presents an artificially intelligent life-size “toy” that becomes overprotective of a young girl, and turns murderous whenever someone comes between them.
Universal has a rich history of distributing horror titles, going as far back as the Golden Age of monster movies. In recent years, the studio has delivered original hits by director Jordan Peele and director M. Night Shyamalan . Shyamalan is reuniting with the studio on his upcoming movie, Knock at the Cabin, which arrives next month. On the franchise side of things, the studio has released director David Gordon Green’s Halloween reboot series, which wrapped up last year with Halloween Ends .
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