M&M's says its iconic 'spokescandies' are taking an indefinite break and will be replaced with former SNL actress Maya Rudolph after generating controversy over some of its characters.
"I’m thrilled to be working with M&M’s," Rudolph told the outlet. "I am a lifelong lover of the candy and I feel like it’s such an honor to be asked to be part of such a legendary brand’s campaign."
FILE: Producer/TV personality Maya Rudolph speaks onstage during the 'Maya & Marty' panel at the 2016 NBCUniversal Summer Press Day at Four Seasons Hotel Westlake Village on April 1, 2016 in Westlake Village, California.Gabrielle Wesley, Chief Marketing Officer of Mars Wrigley North America told FOX Business that decision had been in the works for a while.
"The original colorful cast of M&M's spokescandies are, at present, pursuing personal passions," Wesley said. "Check out what spokescandies are up to over the next few weeks before, during and after Super Bowl LVII." M&M’s is one of many companies in recent years that have overhauled its branding in the wake of political backlash. on its line of maple syrups, pancake, and waffle mixes because of early overtones of slave culture in the pre-Civil War South. Also in 2020, Land O’ Lakes, the farmer-owned dairy cooperative, which produces butter, cheese, and other milk products,
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