Lyft Inc. is launching a feature that will try to prioritize matches between women and non-binary riders and drivers in response to demand for increased safety protections for its users.
Drivers and riders who indicate their gender preference as women or non-binary in the app, or those with a user name commonly identifiable as a woman’s name, will be given access to opt in to the feature called “Women+ Connect.” The tool will increase the chances of matching women and non binary riders with similar gender-identified drivers.
Lyft and rival Uber Technologies Inc. are being pushed by investors and users to increase safety protections. San Francisco-based Lyft recorded more than 4,000 claims of sexual assault from 2017 to 2019, the company said in its first safety report released in 2021. The company has since faced related lawsuits from drivers and riders, including one that alleges its classification of drivers as independent contractors lets the ride-hailing company evade liability for sexual assault.
“Women drivers like the flexibility that offers for earnings, but there are times, you know, late at night, or Saturday night when things get a little rowdy, that they think to themselves gosh, I just don’t always feel comfortable,” Chief Executive Officer David Risher said.
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