After years of planning and city council approval, the fate of LVMH's proposed new hotel in Beverly Hills now rests in the hands of the voters. LVMH ChevalBlanc
, the proposed nine-floor hotel was set to replace at least four buildings at the intersection of Rodeo, Santa Monica Boulevard, and North Beverly Drive. The boutique hotel also included a private members club and a restaurant.
The Beverly Hills City Council actually approved the project late last year. The council said the new development would generate as much as $778 million for the city over the next 30 years, as well as revive a prime stretch of Rodeo Drive. It quickly received pushback from some residents of the ritzy enclave, though.
A number of locals were concerned about the tower obstructing views and contributing to traffic congestion. Unite Here Local 11 also raised numerous objections during the planning process. The union, which represents hospitality workers, argued that zoning for affordable housing should have been built into the project. The opposition gathered enough signatures to prompt a referendum on the issue.
“If the final vote count confirms the voters’ rejection of our project, we will respect the outcome, and will not bring the hotel project back in any form,” Miller added.
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