Orders for the Lucid Air are below expectations and the EV startup is hoping the seven-month, 42-city pop-up tour will help change that.
Lucid has embarked on a seven-month, 42-city pop-up tour in the United States with the Air electric luxury sedan to raise awareness about its product., which starts at $89,050 with shipping, aren't meeting expectations, so the EV startup is trying to increase sales by going to places that aren't exactly known as EV hot spots.
The Dream Ahead Tour started mid-April with four stops in Florida and will finish in mid-November in Dallas, with the pop-up events to offer test drives and information about Lucid's proprietary EV technologies. The roadshow is designed"to showcase the Lucid Air's game-changing electric vehicle performance and technology," the company said. It will also give US consumers the opportunity to experience and drive various Lucid Air models, including thethat offers 516 miles of EPA-estimated range and starts at $139,650 with shipping.
Lucid, which uses a direct-sales model, has 35 retail stores in North America, mostly in EV-friendly cities. The road tour will visit cities where EVs are not yet very popular, including Nashville , Birmingham , Louisville , Jackson Hole , and Bozeman .The tour will also visit major cities with affluent buyers like Boston, Chicago, Las Vegas, as well as The Hamptons in New York state.
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