It turns out J-Hope’s presence at the Louis Vuitton menswear show in January was a teaser for his new role: The French luxury house on Friday named the K-pop star and member of boy band BTS as its new brand ambassador.
BTS came in at number two in the Global Recording Artist Chart for 2022 published on Wednesday by IFPI, the organization that represents the recorded music industry worldwide. This marked their third consecutive year in the top three, following back-to-back wins in 2020 and 2021.century pop icons,” Vuitton said J-Hope “brings his unique charm and style to this exciting new chapter with the maison.
“He is beloved by fans across the world for his upbeat energy, precise choreography and creative musical direction,” Vuitton said in a statement. “With a positive on-and-off-stage presence, J-Hope continues to push artistic boundaries and inspire international audiences.” The influence of K-pop stars has been growing steadily, as evidenced by the feedback from the latest men’s fashion weeks in Paris and Milan, data firm“Overall, brands focused on strengthening their voices in the APAC market. More specifically, in line with brands tapping into the cultural zeitgeist and seeking global influence, we note South Korea to be the dominant focus throughout both weeks,” it said.
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