Inside the launch of LouisVuitton's newest fragrance with artist Alex Israel and perfumer Jacques Cavallier Belletrud.
Inside the launch of Pacific Chill in Malibu with artist Alex Israel and perfumer Jacques Cavallier Belletrud.We may receive a portion of sales if you purchase a product through a link in this article.
On a recent afternoon, Louis Vuitton’s master perfumer Jacques Cavallier Belletrud traveled for the very first time to a Los Angeles institution: Erewhon Market. His friend and creative collaborator, the artist Alex Israel, had been trying to convince Belletrud to visit the upscale supermarket chain for the past three years, and finally, the Grasse, France-based nose paid a visit. “I bought several cosmetics products that I used this morning—I haven’t seen the effects yet,” Belletrud, 61, said.
The perfumer was standing alongside Israel at a private residence in Malibu delivering a speech at the launch event for their brand-new collaboration, a Louis Vuitton cologne perfume called Pacific Chill. The lively fragrance—which swirls with bright notes of carrot, orange, and black currant—is one of four Louis Vuitton scents made by Belletrud and Israel in tandem—Belletrud, of course, handling the potion, while Israel’s in charge of the visuals.
“We met for breakfast at the Beverly Hills Hotel the morning before we launched our last fragrance, City of Stars, and we were discussing how much we both like green juice, and how great these kinds of things are, which you can access very easily in L.A.,” Israel said. “Wellness culture has come to define L.A. to a large extent.”
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