The NBA Finals trophy will be traveling in style this year.
Over the years, the National Basketball Assn. has inked marketing deals resulting in a range of “official” products, from an official league timekeeper to an official motor fuel . Today comes news that the NBA has its first official trophy travel case provider. It’s French luxury house, which has crafted a travel trunk for the safe transport of the Larry O’Brien Championship Trophy, presented to the team that wins the NBA Finals.
Covered in LV-monogrammed canvas and accented with brass fixtures, the case is the first visible manifestation of a multiyear partnership between the league and the LVMH-owned brand that, according to Wednesday’s announcement, will eventually include “an annual limited-edition capsule collection,” with details on that coming at a later date.
Sports trophies created by Tiffany & Co. include, clockwise from upper left, the NFL’s Vince Lombardi Trophy, the PGA Tour’s FedEx Cup, the NBA’s Larry O’Brien Championship Trophy and the USTA Men’s U.S. Open Trophy. Bragging rights aside, the notion of having an official trophy carrying case for the Larry O’Brien Trophy is a bit over the top. However, the deal does give us a small glimpse into how LVMH might synergize the $16.2-billion takeover of storied jewelry nameplate Tiffany & Co.
Which means we won’t be the least bit surprised if there are more trophy-toting trunks on the horizon.
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