Hethel shows its hand in the new Team GB cycling team Hope-Lotus bike headed for the 2024 Olympics 🚴
► Gadgets and more from car designers
Car designers are an innovative bunch – you’ll struggle to visit a studio at any car maker around the world and not find it stuffed with non-automotive objects. Here we gather some of the craziest brand extensions, from the devilishly cool to the downright cringeworthy. Judge the results for yourselves – and be sure to leave your comments below!With a year until the 2024 Olympics, Lotus has unveiled its new partnership to design the racer for the Great Britain Cycling Team at the games.
, the electric boat claims a range of 57 nautical miles – at least double a conventional electric boat, says Polestar – and a cruising speed of 22 knots. Sales start in June 2024 priced from around €400,000 .Aston Martin is engaging with the ultimate brand extension – ain Downtown Miami designed to reflect the British sports car brand’s values and due for completion in 2022.
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