Going 🚀 Café Forgot
. But its roots can be traced back to a high school fashion club the two started where they traded clothes and debated trends.
Since launching, the same grassroots passion has remained. There’s a quality of dressing up and experimentation within their pop-up shops, which they describe on their website as “a series of ephemeral shops throughout New York with a DIY aesthetic and a quasi-punk ethos.” Café Forgot’s DIY approach is extended all the way through to the items of clothing they sell, many of which are one of a kind pieces.
As a project that for months may lie dormant — at least in physical form — the internet plays a large role in cultivating a strong community around Café Forgot.is compiled of well-thought-out campaign shoots interspersed with off the cuff OOTD’s, creating a mood board ripe for styling inspiration. Plus, their Instagram works as a great way to find new brands . For example, Café Forgot was an early supporter of Lou Dallas,. Clearly, Vita and Lucy have a good eye for talented designers.
But Café Forgot doesn’t limit their passion to simply clothes. They also curate a space where art, music, drawing classes, and performances can be nurtured—highlighting the way clothes intersect with other disciplines.chatted with Vita and Lucy about their humble beginnings and what makes Café Forgot so special.
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