The retail industry wants the British government to reinstate sales-tax-free shopping for overseas visitors, which ended in 2020 due to Brexit.
LONDON, United Kingdom – London’s luxury retailers fear the city is losing its pull as a shopping destination, with tourists from the United States,, and the Gulf flocking instead to Paris and Milan where tax breaks still offer a way to cut the cost of their purchases.
Data from international tax refund company Global Blue shows that while spending by US visitors to Britain has recovered to 2019 pre-pandemic levels, their spending in France, Spain, and Italy has shot ahead. They argue that its continued lack will have an impact on the whole tourism ecosystem, including hotels, restaurants, taxis, museums, and theaters.
Sarah Jaconelli, director of communications for the New West End Company which represents 600 businesses, said Britain had scored a massive own goal: “You can go to Europe and get a 20% discount, why wouldn’t you?” More worrying for the future, a Global Blue survey of 10,000 Chinese who visited Europe in 2019 found that Britain was also dropping in appeal.
“That’s why tax-free was so important for them, and now we are the only country in Europe that doesn’t offer it.”
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