.HouseOfHolland and _selfportrait_ will host public-facing runway shows at London Fashion Week: LFW
Author:Dhani MauUpdated:Aug 15, 2019Original:Jul 15, 2019This upcoming fashion month, it will officially become possible to buy a front row ticket to a high-profile runway show.
While the trade-facing London Fashion Week from Sept. 13-17 won't change significantly for attendees, there will be a separate schedule of six ticketed runway shows taking place on Sept. 14 and 15 aimed at the public. While the participating designers have yet to be announced, tickets won't come cheap: Per the event website, they're £135.00 for a "standard" ticket and £245.00 for front row.
The BFC also hopes to extend London Fashion Week's presence well outside of its official event spaces, negotiating partnerships with retailers and "cultural institutions" to "make #LFW a cultural city-wide celebration that will introduce fashion to a wider pool of people who may not have previously engaged with it or understand the incredible careers and opportunities that the industry holds.
But this London Fashion Week news feels like the biggest step taken thus far towards bringing fans into the fold; and while it's still difficult to imagine the organizers of the fashion weeks in Milan and Paris championing this kind of accessibility, we can't help but wonder if New York could end up heading in a similar direction.
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