It was honestly about time
Lizzo, one of Urban Decay’s five “Global Citizens.” Photo: Courtesy of Urban Decay Celebrity-brand-ambassador announcements usually come in ones, but Urban Decay just threw five our way.
Good, uplifting things come in fives , and this newly assembled team is no exception. They’ll be advocating for Urban Decay’s “Pretty Different” campaign, the brand’s “anthem that celebrates pure originality and the people who own their uniqueness.” Each Citizen was chosen because they embody this ethos “by shaking things up and unsubscribing from ‘typical’ beauty standards,” the brand said in a release.
CLEzra MillerKarol G.Joey KingCourtesy of Urban Decay. CLEzra MillerKarol G.Joey KingCourtesy of Urban Decay. In a newly released video that pairs with the campaign, it’s pretty evident that they’re pretty different. In a sea of people clad in identical millennial-pink sweatsuits and taking selfies and getting their faces airbrushed, the Citizens emerge.
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