Lizzo is now – legally speaking – '100% that b-tch,' as the U.S. Patent and Trademark office has granted her exclusive rights to use the phrase on apparel.
is now — legally speaking — 100% that b-tch.
Last year, the agency rejected Lizzo’s application for the trademark on the grounds that it was merely a commonplace “motivational phrase” aimed at “female empowerment,” not the kind of unique brand name that’s eligible for trademark protection.But the USPTO’s Trademark Trial and Appeal Board overturned that ruling Thursday, saying that people who see the phrase on a t-shirt would immediately think of Lizzo.
Lizzo included the famed lyric — “I just took a DNA test, turns out I’m 100% that b-tch” — in her breakout smash hit “Truth Hurts,” but she didn’t actually didn’t come up with it herself. Instead, the singer pulled it from a popular internet meme, and she has since given its creator — Mina Lioness — songwriting credit on the hit track.
But in Thursday’s decision, the Trademark Trial and Appeal Board disagreed — ruling that Lizzo had clearly “popularized the lyric” and elevated “a lesser known phrase” into “more memorable status.”
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