It debuts with three categories — Nearly Naked, Mesh Me and Major Label — and around 100 individual pieces in sizes ranging from XS to 6X:
"[Yitty] will give everyone the opportunity to speak for themselves when it comes to how their body should look and how they should feel in their body," Lizzo told Friedman. "I'm selling that more than I'm selling bodysuits or I'm selling shapewear. I'm selling a mentality that 'I can do what I want with my body, wear what I want and feel good while doing it.
These aren't pieces to be hidden under your clothes, necessarily: There are a variety of fabrications and fits on offer, as well as a variety of colors and prints that can be shown off. Yitty debuts with three categories — Nearly Naked , Mesh Me and Major Label — and around 100 individual pieces. Sizing ranges from XS to 6X; bras start at $49.95 and leggings at $69.95.
Shapewear is a hot market. The most talked-about recent success story is Kim Kardashian's Skims, which recently
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