“Emily in Paris” actress lilycollins stars in LivingProofInc's latest campaign focusing on its innovations in the category.
comes at a time when the brand has experienced five quarters of 30 percent growth, according to the company. The campaign also comes after Living Proof launched a TikTok challenge to promote its reformulated Full Dry Volume + Texture Spray, where it asked social media users to create a video where they applied the product on flat hair to see the product’s voluminous results.
“The brand is called Living Proof for a reason. It was founded on the principle that there wasn’t a need for marketing fluff, universal ingredients or smoke and mirrors,” said Zach Rieken, chief executive officer of Living Proof. “We were, and always will be, about showing off how our products actually perform — through the people who use them. And having a modern muse like Lily Collins partner with us shows that proof is impactful and resonates in an extremely valuable way.
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