The Texas native tapped into fans’ joy with the made-to-be-memed track, which will be released in full on Aug. 18.
The proof of “Lil Boo Thang”’s virality is in the stats. Russell teased a 21-second snippet of the track viaon June 28, with the post garnering over 5.3 million views and launching over 55,000 “creations” from new fans who’ve paired it with everything from clips of their dogs to best-friend tributes to fitness milestones.
The Cornell graduate has nearly 2 million monthly listeners on Spotify, with 14 million streams for his 2022 single “Ms. Poli Sci” and 7.3 million for 2021’s “Hallelujah.”
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