Hundreds of millions of dollars have been pledged, the outside groups say, with the goal of offsetting the impact of a lengthy Democratic campaign for president.
By Michael Scherer Michael Scherer National political reporter covering campaigns, Congress and the White House Email Bio Follow March 22 at 7:07 AM Faced with the prospect of a long and divisive Democratic primary season, liberal groups are kick-starting the general election in targeted swing states with plans for paid advertising campaigns attacking President Trump’s economic record.
“I had to tell the people their jobs were going to Mexico. They were devastated. People lost their health care and their retirement,” Jones says. “Working people have got to fight back,” he concludes. “We are facing a long nominating process in our party, leaving a gaping hole that, if not filled, could set Trump up for a second term,” reads a fundraising pitch being circulated by American Bridge.
“They have to do this,” the person said. “No matter the party, no matter the election year, primaries have bruising consequences for every candidate.” The group oversaw Democratic digital spending in the 2018 midterm elections and hosts regular meetings with dozens of liberal groups to coordinate advertising and messaging. This year, Priorities will start a separate meeting to coordinate press operations of outside groups, especially in the key swing states, with the goal of pushing news coverage critical of Trump.
The American Bridge program, which is still being developed, envisions separate paid advertising and public relations efforts by local messengers focused on working class, exurban and rural voters in the three targeted Midwestern states, and possibly Florida. The plan includes an emphasis on rural radio advertising.
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