Levi’s CEO Chip Bergh said that the brand is “slowly” growing its gender neutral clothing line after data showed there’s “consumer appetite for that” during Wedn…
The boss of Levi Strauss — the nation’s oldest jeans company — said he intends to grow its gender neutral line of denim products because there’s “consumer appetite for that.”
“We know that some women buy some men’s products and some men buy women’s products. We know that that goes on, we’ve got the research and the data to show it,” Bergh said during an Axios BFD event in San Francisco on Wednesday. “How do you market products in a world where people are more aware of their gender identities?” asked moderator Hope King, Axios’s senior business reporter,King also referenced “a recent study” that revealed “about 1% of adults currently describe themselves as transgender, non-binary, non-conforming gender fluid.”
Indonesia Berita Terbaru, Indonesia Berita utama
Similar News:Anda juga dapat membaca berita serupa dengan ini yang kami kumpulkan dari sumber berita lain.
Bud Light has managed to unite the left and right in angerBud Light, America’s most popular beer, has managed to anger just about everybody. Sales are down 3 percent for the year after the company made a bid for inclusion, then backpedaled.
Baca lebih lajut »
Nolte: People Don’t Even Want Free Bud LightOutkick founder Clay Travis conducted an experiment to see if people would drink free Bud Light, and they wouldn’t.
Baca lebih lajut »
Bud Light sales down 12.5% since April, new report confirmsBeer sales numbers for Bud Light and Anheuser-Busch were down in April, according to reports released Monday following the controversial Dylan Mulvaney collaboration.
Baca lebih lajut »
Bud Light takes brutal financial beating as April numbers arrive.AnheuserBusch found itself slammed by April's beer numbers as the unrelenting backlash it has received from its partnership with transgender influencer Dylan Mulvaney appears to be the gift that keeps on giving. Total beer volumes fell 12.5%.
Baca lebih lajut »
Bud Light sales declines are now affecting Anheuser-Busch's other big brands, says new dataAs beer drinkers discover how many other beer brands fall under the Anheuser-Busch umbrella, the backlash is widening, according to Bump Williams Consulting...
Baca lebih lajut »
The truth about Bud Light brewery's stock and sales since Mulvaney falloutAnheuser-Busch's stock price and Bud Light sales figures have been a focus for those boycotting the brand. What do sales data and the markets tell us?
Baca lebih lajut »