'Completely unconstrained, an innovation organization can just get lost in the weeds,' Chip Bergh says on 'Mad Money.'
The introduction of Water<Less technology allows Levi's to "significantly reduce the amount of water we use in finishing a pair of jeans. We've saved over 3 billion liters of water," Bergh said.which is to say give the pants the distressed look that consumers associate with them.
It reduces the time it takes to make jeans, as well as the physical labor and chemicals needed to complete the process., which project F.L.X. reduces to just a few dozen. Bergh also said the laser technology allows consumers to customize the finish on their jeans, potentially appealing to a younger audience.
"It is informational, revolutionary, and it will change the supply chain over time because we can postpone the finishing of a pair of jeans closer to market," Bergh said.
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